It is once again a hot topic in the United States. In recent weeks, many retail chains and brands have switched to accepting crypto as a means of payment. Chipotle, a popular chain for Mexican food, is the latest to make this move.
Paying via Flexa
The fast food company will now accept cryptocurrency via Flexa, a digital payment platform. Flexa makes it possible to pay with as many as 98 currencies, including bitcoin, ethereum and dogecoin. This makes Chipotle the umpteenth company to accept crypto in recent times. This makes it possible to spend your crypto at one of the chain’s 3000 branches.
Bitcoin, but make it **burritos.**
We’re delighted to share that @ChipotleTweets is now accepting payments in #bitcoin, #ether, #dogecoin, and more, exclusively through Flexa. https://t.co/W0ktwPX7i3
— Flexa (@FlexaHQ) June 1, 2022
Customers do need to download the Gemini or SPEDN app to use Flexa, reports The Block Crypto. These apps are needed to store crypto. Customers can then use Flexa and tap it in the shop to make a payment.
Also a shop in Roblox
Chipotle also opened a shop in the ‘metaverse game’ Roblox during Halloween. Players could dress up their Roblox doll with Chipotle themed clothing. For example, there were costumes like a bag of chips as a ghost or a burrito mummy.
The first 100,000 Halloween-themed online users received free burritos, which could be exchanged for real ones in physical shops.
Crypto is hip in American shops
In the past two months, it was also revealed that fashion brands Gucci and Balenciaga accept crypto in American shops. Watch brand Tag Heuer also started to accept crypto in their stores in the United States. If this adoption continues at this pace, it will be possible to pay with crypto everywhere in no time.
The Block Crypto reports that this is not even the first fast food restaurant. Apparently, it has been possible to pay with crypto in (probably American) Subway branches since 2013. Pizza Hut also accepts this, but in Venezuela.
The news platform seems to follow all developments in American fast-food restaurants closely, as they report that Taco Bell, KFC, Chick-fil-A and Carl’s Jr. have recently applied for NFTs.
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Florian Feidenfelder is a seasoned cryptocurrency trader and technical analyst with over 10 years of hands-on experience analyzing and investing in digital asset markets. After obtaining his bachelor's degree in Finance from the London School of Economics, he worked for major investment banks like JP Morgan, helping build trading systems and risk models for blockchain assets.
Florian later founded Crypto Insights, a leading research firm providing actionable intelligence on crypto investments to hedge funds and family offices worldwide. He is the author of the bestseller "Mastering Bitcoin Trading" and has been featured in prominent publications like the Wall Street Journal, Bloomberg, and Barron's for his insights on blockchain technologies.
With extensive knowledge spanning the early days of Bitcoin to today's explosive DeFi landscape, Florian lends his real-world expertise to guide both new entrants and seasoned professionals in capitalizing on the wealth-creating potential of crypto trading while effectively managing its inherent volatility risks.